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Friday, 27 October 2017 17:28

Media Wise: What Makes You an Interesting Guest? Featured

Written by
Don S. Otis being interview by ANS founder, Dan Wooding, for his “Front Page Radio” show Don S. Otis being interview by ANS founder, Dan Wooding, for his “Front Page Radio” show

By Don S. Otis, Special to ASSIST News Service 

Dan Wooding interviewing Don Otis at KWVE smallerSANDPOINT, ID (ANS – October 27, 2017) -- “A good interview has rhythm to it, back and forth. Authors who are good at interviews answer the question I ask, not five questions at once.” My friend and colleague, Greg Bullen at WMPC Radio, is a pro at asking questions. What he wants is someone who is a pro at answering them.

On the surface this may seem obvious. After all, it’s your book, your expertise, a topic you have researched, or lived, or talked about, for years. Why shouldn’t it flow naturally?

Greg told me some of his better interviews have been with Dr. Gary Chapman and Charles Stanley. These are two men who communicate for a living, so you would expect them to be interesting guests. If you do not communicate for a living, what can you do to make yourself a guest that hosts want to invite back? I have identified five key ideas that will help:

* Flow. A good interview comes across as an easy-flowing conversation. It isn’t jerky. There aren’t long pauses.

* Enthusiasm. “If you are not enthusiastic about your message, no one else is going to be enthusiastic about it either,” says Dr. Steve Brown. Enthusiasm is contagious, and people know it when they see it or hear it.

* Informed. You give something of value to the audience. You know something they don’t, and you share it in such a way they can grasp it, act on it, or have it change their life in some meaningful way.

* Prepared. Be on time, have your notes ready, learn what you can about the host, so you can connect better. Too many authors I work with go into interviews with little or no forethought about what they want to say or how to say it.

* Share. Tell on yourself. Give your best stories to make a point. Be specific. The audience will know if you are holding out on them. Generalizations simply won’t help you get your message across.

Cec Murphey being interviewed smallerThere is something else that makes you an interesting guest for radio or television shows. You focus not just on the needs of the audience (which is important) but you also focus on the host. I know of few people who do this better than Cec Murphey who has written more than 100 books and done countless interviews. He always follows up with a thank you note. He is gracious and humble and that’s not a quality that can be contrived.

Finally, I would add one more item to the list. An interesting guest is a relevant guest. They are always looking for connecting points in conversation or in links to the news.

So, before you go on an interview, think about how your topic relates to what’s happening in the news. How can you create a viable segue from the topic of your book? Interviewers eat this up because it makes them look like they planned having you on at just the right time.

Photo captions: 1) Don S. Otis being interview by ANS founder, Dan Wooding, for his “Front Page Radio” show. 2) Cec Murphey being interviewed. 3) Don S. Otis.

Don Otis smallerAbout the writer: Don S. Otis is president of Veritas Communications, a publicity agency that has scheduled more than 30,000 interviews since 1991. He is the author of five books, hosted his own radio show and produced radio and television shows in Los Angeles and Denver. His e-mail is This email address is being protected from spambots. You need JavaScript enabled to view it. and website is http://www.veritasincorporated.com/

** You may republish this or any of our ANS stories with attribution to the ASSIST News Service (www.assistnews.net). Please tell your friends and colleagues that they can receive a complimentary subscription to ANS by going to the above website and signing up there.

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[pb_row background="none" solid_color_value="#FFFFFF" solid_color_color="#ffffff" gradient_color="0% #FFFFFF,100% #000000" gradient_color_css="" gradient_direction="vertical" pattern="" repeat="full" image="" stretch="none" position="center center" paralax="no" parallax_scroll="no" video_url="" autoplay="no" border_width_value_="0" border_style="solid" border_color="#000" width_value="" width_unit="%" div_padding="" div_padding_top="10" div_padding_bottom="10" div_padding_right="10" div_padding_left="10" css_suffix="" id_wrapper="" ][pb_column span="span12"][pb_tab el_title="Shopping" initial_open="1" fade_effect="no" tab_position="top" appearing_animation="0" ][pb_tab_item heading="Amazon" icon="" ]Now you can support ASSIST every time you shop on Amazon. With every purchase you make Amazon will donate 0.5% of the purchase price to ASSIST. It’s very easy to make this happen. All you need to do is shop via www.smile.amazon.com and select the charity of your choosing for your donation. I am asking that you make Aid to Special Saints in Strategic Times (ASSIST) your designated charity for the site. AmazonSmile is the same Amazon you know with the same products, same prices and same service. It’s that simple![/pb_tab_item][pb_tab_item heading="CGF" ]Another way to help ASSIST is to make purchases through the Charitable Giving Foundation. Just go to the CGF website and everything is explained: charitablegivingfoundation.org
I recommend you view the short video. After you make a purchase, click on the “Causes” tab and fill in the “Select a Cause – After Purchase” form. This form allows you to select your designated charity. Aid to Special Saints in Strategic Times (ASSIST) is located under the “Religious” section. You will only need to fill in the form the first time you make a purchase.[/pb_tab_item][/pb_tab][/pb_column][/pb_row]

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